In today’s digital age, email copywriting plays a vital role in promoting businesses, products and services. As a freelance email copywriter, it’s essential to understand The key factors, that drive sales and engage your audience.

Picture This, you spend hours for crafting your email copy. But, not getting the results that were anticipated. So, what are you doing wrong? Are you not crafting the right way! Or, you don’t know the top 8 best steps to write an engaging email copy, that would force your audience to click, read, and furthermore convert them into your customers. If yes! Then, let’s dig in the freelance email copy writing guide, and the top 8 best steps, that you need to take to craft your email copy.

What is Email CopyWriting?

Let’s start with the basics. Email copy is written to promote the brand, product, services, webinars and other means, that business owners are promoting or selling to their customers. Email is a great way for reaching out towards The targeted audience and converting them into potential clients. This can only be done by writing engaging email copies, that are clickable and most importantly readable for the audience, and in order to do so, follow the top 8 best steps so that you can craft your email copy and get paid with it.

Here are top 8 steps, to become a freelancer email copy writer from start?

1: Use magnetic email subject line.

This is the most important step for your email copy writing. Because, if your subject line it’s not attractive, then you are out of the game.

Research shows, that 80% of people are impressed by the headline! Yes, you heard me! Keep in mind, that your headline is the backbone for your email, if it’s done well, you have done well. So, the more time you take in writing your entire email, take the half-time for writing your subject line.

Because, this is the face from where your email is going to be clicked by the audience. But, how are you going to write your email subject line, that forces your audience to click? Don’t worry! I have already narrated down below.

How to write an attractive email subject line, that forces your audience to click?

• First, your subject line must be short: Research also shows, that subject line having 6 to 10 word count are having high open rates. Because, the Internet users are nowadays using mobile devices. That’s why, if you wrote a long subject line then, it will be only readable for desktop users. On the other hand, mobile users will not get the idea.
• Use action word in your subject line: This step helps your subscribers to know about your email, for example: act now, wake up, clock is ticking, you deserve this and hurry up. You can use these words for showing the urgency.
• Use words that build the Curiosity in your audience: For example: coming soon, something is waiting, what’s this and much more.
• Keep it personal/use the names of your audience: This helps to indicate, which have a 101 a connection and increases the clicks for your email.

2: Always use preview text.

Preview text is the next part, that drives your audience to read furthermore. This is mainly used for hooking up your audience.

Your preview text is a tweet for your email copy. After your subject line, you will have a few, at least 35 characters to write your preview text, that entices your audience.

Your preview text expands your subject line and gives a brief idea of your email.

I cannot stress more, that how much preview text is important for your email copy writing, you can take this as an example, or you can visit your Gmail and witness in your inbox.

Example of preview text for your email copy.

• 20% off for $100 purchase.
• Learn and then, earn $dollars here’s how.

3: Keep it personal/engage.

Be personal with your audience, try to engage with them. Because, the nature of email is interactive so, the more you interact, the more your audience read.

Use conversational tone, tell them, what’s exciting? What’s benefiting them? And how you can help them?

Just pretend, that you’re talking with one person, pretend, that you’re writing for your one friend or to your one client. This entices to read furthermore.

4: Avoid using technical/fancy words

You’re not writing for the industry, skip, that you know a lot about your industry, instead, use terms that helps them to know, that what’s in it for them?

Even medical and technical industries should also, use easy and readable term. Instead of using technical terminologies, that makes the audience blank.

5: Focus your audience, not your features.

Your audience is your first priority, that’s why, write for them, not for your company. Use conversational tone, with using (You words) this will let your audience know, that this email is for them, not for you.

You also have to focus on the benefits of what you are offering, rather than, features. When you tell about your features, it’s about your company, product, services and you.

But, when you talk about benefits, the focus falls on your audience. By telling them how your services are going to help them? How your company is going to be beneficial for them? And most importantly, what’s in it for them? This, is what your audience like to read.

6: Be concise.

If you are writing your email in tons of words, then, you are doing it wrong! Get straight to the point, tell your audience right away, that what’s up? What’s going on? And what steps do you want them to take?

Try to break down your email copy, don’t use descriptive paragraphs and white spaces, that allow your audience to press the back button! Instead, use bullet points and short sentences.

Now, I believe you are going to pop up a question, that how much word count is required for your email copy? If yes! Then, don’t worry, I have just written it down below.

How much of the word count is required in email copy writing?

I have researched and data shows, that most readable emails are around 50 to 125 word count and similar research shows, that high rates of reading email can go around to 150 to 200 words. So, use your words wisely and be concise.

7: Make sure you’re targeting the relevant audience.

If you just learned about a new exotic car then, are you going to call or message to everyone? No, you will only tell those people who have interest in exotic cars. Similarly, write relevant content that matches your audience preference.

Ask your client, what kind of services are they offering? And especially who are their audience? And when you know your audience, you can easily write an engaging email copy.

8: Apply CTC call to action.

This is an important stage for your email copy writing. Applying CTC call to action will convert your readers into customers, tell them what they have to do at the end? And how the next step is going to be much better?

Your email copy should be clear, simple and use a clear CTA call- to- action button, that right away, states your audience. Don’t drag it, just take it away.

We reached the end. But, before you go and say bye-bye! Let me share you with some best tools, that can enhance your email copywriting skills.

5 best tools to help you in your email copywriting.

1. Canva: A free graphic designing tool.
2. Co-schedule headline analyzer: A tool to craft attention grabbing headlines and determine, what’s the best subject line for your email copy?
3. Hemingway editor: A tool to make your email clear, concise and readable.
4. Grammarly: A tool to ensure your grammatical and spelling mistakes.
5. Mailchimp: A popular email marketing tool, to create, design, manage, send and automate your email campaigns.

A word from SHAHNOORBLOGGER.

Congratulations! We just covered the top 8 best steps, from which you can start your journey as an email copywriter. I know, watching video’s and reading articles, doesn’t help that much! But, it surely gives a great idea and remember, try to write more and more, so that you can get better.

Now, it’s your turn! What’s the first step are you going to implement? Are you first going to understand your audience? Will you visit your email messages, and look for more examples? Or are you going to start practising your email copy craft? The choice is yours, and if you have more creative And helpful suggestions, feel free to drop it down. The comment box is all yours. Let’s help each other and be the best freelance email copywriters.

Email Copywriting Quiz

Test your knowledge of email copywriting with these questions!

1. What is the purpose of an email copy?

   To promote the brand, product, or services. To share personal stories. To send random messages.

2. What’s the first step in crafting an engaging email subject line?

   Make it as long as possible. Use action words. Leave it blank.

3. Why is personalization important in email copywriting?

   It builds curiosity. It engages the audience. It doesn’t matter.

4. What’s the recommended word count for email copywriting?

   Over 500 words. Around 100-200 words. It varies for each email.

5. Which tool can help you with grammar and spelling mistakes in your email copy?

   Canva. Hemingway Editor. Mailchimp.

Frequently asked questions.