Does google care whether you have about us or contact us pages on your website?

Here’s the thing, Google itself might not directly use these pages for search engine ranking, they can be incredibly valuable assets for you and your visitors. Let’s delve deeper and see why!

Do “About Us” and “Contact Us” Pages Really Matter for Your Websites SEO?

John Mueller, a prominent figure at Google, was once the target of a tweet from Jaclyn Brandt (@jaclynbrandt). In the tweet, Jaclyn explained her struggle to convince her company about the importance of “About Us” and “Contact Us” pages. She specifically mentioned their website being an online directory and blog for a niche sport, managed by an e-commerce company in that same sport.

She asked and Tweeted “@JohnMu I am trying to convince my company to add a contact us and/or about us page to our website. We are an online directory/blog for a niche sport (but run by a ecommerce company in that sport). Do you have any tips I can present to them as to why it’s important?”

John Mueller, responded by asking if the primary goal was to gather user feedback. He then suggested alternative methods for collecting user input. Interestingly, Jaclyn Retweeted and clarified that her motivation wasn’t feedback, but rather the perception that Google prioritizes websites with these pages. She emphasized her usual approach of focusing on user experience rather than solely appeasing search engines.

This exchange highlights a common SEO misconceptions that Google strictly enforces having “About Us” and “Contact Us” pages. However, John Mueller’s tweet was clear: “I can think of good reasons for some sites to have these kinds of pages, but, after double-checking, there’s nothing in our search developer documentation that suggests this is needed.”

Relationship between, about us and contact us pages with EEAT factor.

One interesting aspect of this conversation between Jaclyn Brandt and John Mueller is the connection to Google’s concept of EEAT This stands for Experience, Expertise, Authoritativeness, and Trustworthiness. These are qualities Google’s quality raters look for when evaluating websites.

While Google itself doesn’t say “About Us” pages are mandatory, Google’s Quality Raters Guidelines do emphasize the importance of understanding who is responsible for a website. This information is typically found on an “About Us” page.

Here’s a simplified way to think about it:

• Expertise: Does the website content come from someone with knowledge and experience in the topic?
• Authoritativeness: Is the website recognized as a reliable source in its field?
• Trustworthiness: Can users feel confident that the information on the website is accurate and dependable?

An “About Us” page that clearly explains who you are, your background, and your passion for your niche can indirectly contribute to these E-A-T factors in the eyes of Google’s raters. This can potentially influence how trustworthy and valuable your website is perceived to be.

Beyond Google: The Power of “About Us” and “Contact Us” Pages

As I mentioned, Google does not directly consider these pages for ranking, they serve a crucial role in building trust and fostering connections with your website visitors. Here’s how:

• Building Trust and Establishing Expertise: An “About Us” page acts as a virtual handshake. It introduces you, your team, your experience, and the passion behind your website. This transparency allows visitors to assess your expertise and trustworthiness – factors that significantly impact buying decisions or engagement with your content. Imagine a website selling handcrafted guitars. An “About Us” page featuring the owner’s story as a lifelong luthier and their commitment to using high-quality materials can make a world of difference!
• Fostering Connections and Two-Way Communication: A well-crafted “Contact Us” page provides a bridge between you and your visitors. It allows them to reach out with questions, feedback, collaboration ideas, or even just to say hello! This two-way communication fosters a sense of connection and shows you genuinely care about their experience. It’s like having a friendly and approachable salesperson in a store, ready to assist and build rapport.
• Boosting Conversions and Building Customer Loyalty: Studies consistently demonstrate that websites with clear and easily accessible contact information tend to convert visitors into customers more effectively. Think about it this way: if someone stumbles upon your fantastic blog but can’t find a way to inquire about your services or products, you’ve missed a golden opportunity! A well-designed “Contact Us” page with multiple contact methods, like email addresses, phone numbers, or even social media links, makes it easy for potential customers to connect and potentially convert.

A word from SHAHNOORBLOGGER.

So, what do you guys have to say about it? Have any questions, solutions, or any suggestions, feel free to add in the comments. Who knows? Your one word can help me or others.