How to Write a Landing Page Copy: 7 Proven Steps, Examples given.

When you visit a website. What’s the first thing you see that grabs your attention and compels you to take action? It’s often the landing page copy.

Those people are truly amazing, who uses their strong words to craft a landing page copy that converts readers into customers. Hence: More customers, more cash, and that’s what businesses are looking for.

Here’s the best part! You already are a landing page copywriter. You only need affective techniques that can transform your words into a bridge that can convert readers into potential customers.

In this guide, I am going to practically help you learn how to write a landing page copy that converts? I’m also going to talk about what actually is landing page copy? It’s benefits, importance, and best practices to craft a powerful landing page copy.

How To Write A Landing Page Copy that convert’s?

Step 1: Define your audience.

To write a landing page copy that truly converts. You first have to understand your audience inside and out. Here’s how I do it, and you can do it too.

Who are you writing for?

Let’s start with the basics. Who are these people? Are they tech-savvy millenniums looking for the latest gadgets, or perhaps busy professionals seeking time saving solutions? The more you know, the better you can tailor your message.
For example: If you’re selling a fitness app, your audience might include:

• Fitness enthusiast.
• Busy parents.
• Seniors looking to stay active.
• Beginners on their health journey.

Each group has unique needs and motivations, so your copy must reflect that.

What are their needs and pain-points?

Think of your audience’s needs as a puzzle pieces, and your product or service is the missing piece that completes the picture. To do this, you need to uncover their pain-points, the challenges, frustration, and problems they face.

For instance: If you’re offering a meal delivery service, your audience might be struggling with:

• Lack of time to cook.
• Unhealthy eating habits.
• Limited cooking skills.

Knowing these pain-points allows you to craft landing page copy, that offers solution and relief.

What are their goals?

Everyone has goals. Whether it’s running a marathon, starting a business or feeling happier. Understanding your audience’s goals, helps you position your offering as the bridge between where they are and where they want to be.

Continuing with the meal delivery service example, your audience goals could be:

• Eating healthier.
• Saving time on meal prep.
• Enjoying delicious restaurant quality meals at home.

By aligning your landing page copy with these goals, you show your audience that you have what it takes to help them achieve their aspirations.

Let’s put it all together.

Let’s say you’re writing a landing page copy for an online productivity tool aims at freelancers. Your audience might include: creative minds, writers, designers, web developers, and more.

You have done your homework:

• You know they struggle with distractions, deadlines, and making clients happy. Their pain-point.
• You understand their goals, staying organized, boosting productivity, and earning more. Their aspirations.

Now, your landing page copy can say something like:

See how understanding your audience can transform your landing page copy from generic to laser focus message that resonates with their needs and desires?

Step 2: Identify your (USP) unique selling point.

What makes you stand out in the crowded digital room? Your USP is your secret ingredient. It’s what set you apart and makes visitors say: This is exactly what I’ve been looking for!

If you’re working with a client or a company, you can simply ask them about their unique selling point. But if they want you to identify their unique selling point, you can:

• No your competitors: research about your competitors and offering, this will help you to identify your unique abilities.
• List your features: you can list all of your products or services features, and then select the best one. That’s your unique selling point.

Step 3: Craft your magnetic landing page copy headline.

Ever heard first impression is the last impression? Well, that’s the role your headlines place for your landing page copy. It’s the one starting element that can make or break your landing page copy.

In fact, on average 8 out of 10 people will read your headline and the rest will read the rest. So make it count.

How to write an attention grabbing headline for a landing page copy?

Here’s how to do it.

• Be clear and concise: Your headline shouldn’t be confusing. In a few words, it should clearly convey the essence of what you’re offering.
• Example: Save 50% on all furniture today! This headline is crystal clear about the offer and discount.
• Evoke emotion: Stir feelings and curiosity. People are more likely to engage when they connect emotionally with your headline.
• Example: Experience the joy of the clutter-free home. It appeals to the emotional desire of simplicity and happiness.
• Highlight the benefits: Focus on what your audience will gain. What’s in it for them?
• Example: Get fit save time 30-minute home workouts. It emphasizes the benefits of fitness and time saving.
• Use numbers or statistics: Numbers truly adds credibility and grabs attention.
• Example: Join 10,000 satisfied customers. This shows social proof.
• Create a sense of urgency: You should encourage action by adding a time element.
• Example: Limited time offer buy one, get one free! Urgency encourages immediate action.
• Speak directly to your audience: Make your headline resonate with your specific audience.
• Example: Calling all freelancers, discover the perfect platform to earn more! It specifically targets freelancers.

Remember, your headline is the first thing your visitors see. As I said, make it count.

Step 4: Craft a captivating landing page body.

Now that your headline grab your visitors in. It’s time to make a sales with your compelling landing page body.

Think of this section as the heart of your landing page. It’s where you dive deep into what you’re offering and why it’s a game changer for your audience.

Here’s how to write a landing page body copy.

1: Be clear, simple and informative.

Your visitors should never be left scratching their heads. Clearly explain what your product or service is? How it works? And why it matters?

I have experienced, and learned that: The simpler your landing page body is, the better.

Example: If you’re selling a meal delivery service, describe the variety of healthy meals, delivery options, and the convenience it brings for busy lives.

2: Highlight benefits, not just features.

Don’t just list what your product can do. Show why it matters, and what problems it can solve? Focus on how it can improve your visitors lives.

Just think like a customer, think what they will feel while reading your landing page body, and then add the element, that answers what’s in it for me?

Example: If you’re marketing a smart phone, don’t just mention the megapixels of the camera. Explain how it captures stunning memories in detail. So they can never miss a moment.

3: Address pain-points.

Remember those pain points you uncovered in step one? Nows the time to show how your offering is the solution.

Remember, your audience already know what they need, what they’re looking for, and the problems they want to resolve. So simply, add your best solutions that can help them resolve their problems.

Example: If you’re promoting a Time management app, talk about how it helps users overcome procrastination, meet deadlines, and regain control over their schedule.

4: Use testimonials or social proof.

People trust the opinions of others. Share reviews, ratings and success stories to build trust.

Let your audience do the talking. Because word-of-mouth is more powerful.

Example: You can include a review from your customer showing how your product transformed their life?

5: Keep it scannable.

People don’t really read, they just skin through the main elements. So right according to your audience reading style. You should:

• Break up your text with short paragraphs.
• Use bullet points or number lists.
• Use subheadings.
• Try to format your text. Add bold, italics, or underline the Key points.

6: Include visuals.

A picture is worth a thousand words. You should use images and videos to showcase your products and services in action.

Example: If you’re advertising a travel package, include stunning photos of the destinations and perhaps a video tour.

7: Emphasise guarantees and benefits.

Reiterate any guarantees or additional benefits you offer, such as: money back guarantee, or free shipping.

Example: Risk free purchase if you are not satisfied with in 30 days, We’ll refund your money, no questions asked.

Remember, your landing page body should be simple, easy to read, engaging, and beneficial to your audience. It’s where you provide all the details your visitors need to make an informed decision.

Step 5: Craft a persuasive (CTA) call -to-action.

You enticed your audience. Now it’s time to guide them what to do next?

• Be crystal clear: Your CTA should be easy to read. Tell your visitors what exactly they have to do next?
• Example: Click here to start your 7-day free trial.
• Use action words: Make your CTA action oriented, that encourages immediate engagement.
• Example: Get started, sign up now, or claim your discount.
• Create a sense of urgency: Encourage quick action by emphasizing limited time offer or availability.
• Example: Don’t miss out, limited stock available.
• Offer value: Highlight the benefits your visitors will gain after pressing your CTA button.
• Example: Discover how to save money and time today.
• Do not use technical words: you should not use words like register or submit. Based on my experience, these words will decrease your conversions. Instead, use words like.
• Example: Continue with Google for free, or by now.
• Highlight your CTA: You should clearly and visually highlight your CTA button, make it bold and increase the font size of your CTA call -to-action button.
• Example: You can highlight your CTA by changing its color, increasing its font size, and making it bold.

Your CTA is the final push your visitors need to take the desired action. So make it irresistible.

Step 6: Edit and proofread.

Before you hit publish button. It’s time to edit and proofread your landing page copy.

• Check grammatical mistakes: Insure your grammatical mistakes, punctuations, spelling mistakes etc.
• Read a loud: Try to read your landing page copy loud to catch awkward sentences or wordings, and correct them.
• Double check links: If you have any links on your landing page, make sure it works correctly and lead to that page where you want them.

Editing and proofreading may seem minor. But, they can make your landing page copy crystal clear and professional.

Step 7: A/V testing your landing page.

Your work isn’t finished, just by hitting publish button. It’s time to optimize your landing page, by A/V testing. This is a simple way to see which version of your page performs better.

• Headlines: Try different headlines to see which one grabs more attention.
• CTAs: Experiment with different wordings, colors and placement for your CTA buttons.
• Body copy: Adjust the wordings, length and formatting to find the most effective message.

Remember, A/V testing is about making changes to see what works best. Even making changes to only one element can significantly impact your landing page copy results.

Best practices to write effective landing page copy.

Taking your landing page copy to the next level. Here are some pro tips you can try.

• Emphasise benefits: I said it a lot of times, and I will say it again. Focus on how your product or service solve problems and improve life’s. Show, don’t just tell.
• Add social proof: Let others talk about your product or service, include reviews and testimonials to add credibility.
• Scarcity and urgency: Mention limited time offer, low-stock or deadlines to encourage quick action.
• Use friendly language: You should write like the way you chat with your friends, don’t use professional tone.

Example of a landing page copy, in a PDF file.

This file contains 3 examples of landing page copy, based on each different scenario. This will help you to get an idea of a practical landing page copy example.

Example of landing page copy..pdfDownload Now, It’s Free.

What Is a Landing Page Copy?

Let’s now understand what landing page copy actually is?
Landing page copy is the words and phrases that you see when you land on the website. It’s that persuasive text that convinces you to take action. Whether it’s signing up for a newsletter, buying a product, service or simply encouraging visitors to explore More.

In short, it’s your digital sales pitch, and it matters a lot.

Why Is Landing Page Copy So Important?

Now, you might be wondering! Why all the fuss? Well, my friend, here’s the deal. Your landing page copy can make the difference between a visitor pressing the back button or clicking add to cart.

It’s your chance to make a compelling case, to answer questions before they ask, and to guide your audience down the path you want them to follow.

What are the benefits of landing page copy?

Let’s break it down.

• Higher conversions: Effective landing page copy can convert curious visitors into loyal customers.
• Clear communication: Good landing page copy insures that your message is crystal clear. No more confusions or guessing games.

A word from SHAHNOORBLOGGER.

Landing page copy isn’t just words on the screen. It’s your digital sales pitch that allows you to convert readers into your customers, and clicks into conversions.

Share your landing page copy experiences and expertise in the comments. Who knows? Your one word can help me, or others.

You can also check out our in-depth guide on copywriting.

Frequently asked questions.