How to do content marketing, proven strategies and examples to boost your business?

Content marketing plays a dynamic role in business growth, it’s a crucial, essential element and a long process, which results with, increase of business sales, the reveal of brand identity, consumption of more audience and consistency in exponential growth for businesses.

Anyone can become a content marketer now a these days, even you, only if right strategy is applied. Therefore, we are going to dig deep in that, what is content marketing? And The ultimate guide to do content marketing as a beginner? Which will turn your business from zero to hero.

What is content marketing?

Content marketing is the consistent strategy, depends on marketing and publishing the free relevant and valuable posts, for targeted audience.

Content marketing is a consistent and a long process, it’s about providing tons of free, relevant and valuable information about your industry, towards your target audience regularly, from all over social media platforms, and! When I say all! I mean all.

Instead, of reaching or pitching towards your clients for selling your services and products. Content marketing, is actually about providing tons of free, valuable, beneficial and truly relevant information for your prospects, client and audience, through which they can solve their problems, issues and hurdles that they face.

According to, the CMI (Content Marketing Institute) has narrated that, content marketing is taken action by leading businesses including: Microsoft, Cisco System, Ahrefs and much more brands that are well-known.

It’s an affective method to achieve more audience! Why? Because, it works. The use of content marketing for every business is due to 4 main reasons.

• Increase in business sales/revenue.
• Achieving more loyal audience and customers.
• Brand identity reveals, in front of more audience.
• Prospects will reach out for you.

If you still don’t understand the meaning of content marketing then, go back again and read the definition of content marketing but, now, remove (truly relevant and valuable) this is the difference between content marketing and simple marketing or the information that, maybe you or other businesses provides to their audience which are irrelevant and not valuable. Thus, this ends with garbage of information, which we throw in span. This is why, it intrigues to use content marketing.

What are some types orforms of content marketing?

There are several types of content marketing, through which other businesses used to promote their products and services, in which their goal is to grab more audience by, providing valuable and beneficial information, which helps them to interact with their brand and convert in to sales. Some forms of content marketing are: blogging/blog marketing, social media content marketing, video marketing, paid ad campaign marketing, podcast marketing and much more.

These forms of content marketing helps business to provide valuable and helpful content towards their target audience.

1 Blogging

I believe you already know what is blogging? But, you did not knew that, blogging consist in content marketing. Obviously! Because blog posts are craft to provide helpful, beneficial and valuable content to solve the audience problems.

There’s a reason that companies hire article writers. It’s because, one, they want their website to be optimized and second, they are implementing content marketing by, providing informative and helpful content on their website which solve their audience problems.

Imagine, there’s an IT company who serves IT services to their customers. So, how are they going to do content marketing? By, providing relevant and valuable content on their social media platforms and on their website. They will publish informative and helpful articles to solve the audience issues. Thus, when an audience gets valuable information which resolves their problems, this interaction helps to convert the readers into potential clients.

2 Social media content marketing

Social media plays an essential role in content marketing, without social media, content marketing cannot be implemented. Why? Because, if there’s no social media, there will be no interaction with your audience. Social media can help brands to reveal their identities in front of more audience and to grab more loyal customers.

I have implemented social media content marketing and it works efficiently, it was surely a long process and time-consuming but, it was worth it.

What I did was!
I have created professional profile on my every single social media platform including: Facebook, Instagram, Twitter, Quora, LinkedIn and much more. Then, every single day, I consistently published informative and valuable content which helped my audience to resolve their problems.

Remember, every day I consistently publish valuable and beneficial posts on my social media platforms, this doesn’t show me any results until two months, I was still consistently posting valuable posts but, after 5 months, it finally worked, my all social media platform had increased its followers and interaction towards my audience.

Now, because, implementing this long process, I not only have tons of followers in fact, now my prospects and customers reach out to me by sending me an inbox. And, when I had my very first inbox from a client, oh my God! I was very excited and happy because this process surely helped me.

This is not the end, because, I eventually, received a job invitation in LinkedIn, from HR, belonging to a reputed company, this shocked me again! But, I didn’t avail the opportunity because, it was on site and not remote base so, I skipped it. But, still the best part was that, this process effectively helped me, in my carrier.

Thus, now this process surely helped me to get clients, jobs and more audience.

Now, how are you going to do social media content marketing? Believe me, it’s not hard the main key is that, you just have to be consistent, you can follow these steps to implement social media content marketing.

How to do social media content marketing?

1: spread out in the digital world

Create your professional profile and account on every single social media platform, especially: LinkedIn, Facebook, Instagram, Twitter, Quora and more.

2: Fire the publish button

Publish valuable and beneficial post on every single platform, with infographics or you can even use your logo. As same as, I did.

3: start sharing your content

Keep sharing your post on multiple groups for more engagement, and whenever you receive any comment, you must immediately, replied them back. This is considered in effective communication.

4: Be consistent.

Do this consistently, you must at least publish one post each day.

3: Video content marketing

Video marketing is an effective way for businesses, to grab more audience. This is also in social media but, instead, of conveying your message by write-ups, you are connecting with your audience through virtual medium.

Video marketing can be implemented through Podcast, YouTube, TikTok, Instagram, Facebook and more the process for this is also same

by, uploading relevant, valuable and helpful content on your channels consistently. But, if you are a shy person and you cannot work on videos then, don’t worry cause, still social media content marketing is there for you. Still, I would highly recommend to use video content.

4 Paid ad campaign marketing

This is also an effective form of content marketing, through which you can generate tons of instant leads. Obviously because, it’s paid ad campaign, which are visible in front of your target audience. Paid ad campaigns can be implemented by, using Google Ads, Facebook ads, Instagram ads, YouTube ads, TikTok ads, LinkedIn ads and a lot more social media ads.

These ad campaigns are run, to get more engagement and sales for businesses by, placing relevant and truly valuable content on the campaign, towards the targeted audience, who are interested in your specific industry. When this happens, it instantly gives results with more engagement, sales and traffic towards the business.

Now, let us narrate you with some of the top three best content marketing examples, which will help you to plan your own strategy.

Top three best examples of content marketing?

These top three best examples of content marketing will give you an idea through which you can start your own content marketing strategy.

1: Coke/Coca-Cola share campaign

Everyone knows Coca-Cola, it’s the most recognized drinking soda brand. They used a simple and creative content marketing campaign, which went viral and helped their business sales.

Coke shared a campaign, in which people felt special, they placed 150+ most famous Australian names, at the side of the coke bottle and this went viral.

People were talking about them and since then the campaign spread all around the world but, why was it so successful? Personalization.

Coke made everyone special, it was just you, your coke and your name.
Coke didn’t trace their audience data neither, they’re online behavior instead, they targeted the most important and special ting to their customers which was (Their name.)

After all, everyone’s favorite subject is their Themselves. That’s why, using your audience names grabs the attention.

What you can learn?

Remember, personalization and emotional connection are key. So, think of your customers as, people with emotion, and how do you make them feel?

2: HubSpot inbound marketing

HubSpot is leading in marketing, so much that they, are pointing inbound marketing. They create tons and tons of content about marketing, which resolves their audience marketing process. So, whether you like it or not, buying from them, you will always think about them.

They create, blogs, marketing kits, user guide, e-books, webinars, podcasts, courses, visual content and much more.

Gosh! There’s a lot they do, is there something they don’t! Their content is surely high-quality, attractive, relevant and valuable, which is a key for ranking.

What you can learn from HubSpot inbound marketing example?

They are everywhere and they create top-notch valuable and beneficial content for their audience, by using every single digital medium. That’s what you have to do! So, where there is audience, there must be you! Spread out.

3: Microsoft And Stories

The guys at Microsoft truly knows how to build a story and what’s a great place, then, a blog. Enjoying and relating with stories is in your DNA. It emotionally affects you because, maybe you are also facing the same problem, in the story.

Enjoying with stories truly connects and if you craft stories that, emotionally relates and connects with your audience then, they will trust you and certainly, buy from you.

What you can learn?

Be human. Because, that’s the one thing in common with you and others. So, The better you tell stories, the better you will connect with your audience, the better you connect, the better you will have a relationship.

The bottom line.

Content marketing is, certainly, a long and everlasting process. That’s why, mostly renowned companies hire, content marketers and social media managers so, they can manage, upload and keep in touch with there social media platforms, and overall digital brand. Only, to achieve one goal, which is increase in audience, more traffic, sales and revenue.

Before you leave, there are 7 main elements you must remember in your content marketing strategy.

Top 7 key elements to remember in content marketing?

Okay! At last, you made it to the end. I believe you are already floating some juicy ideas and if you’re not then, read it all again. So before we send you on your way, you must remember these 7 elements in content marketing.

1. Be personal, where it’s possible.
2. Craft a powerful story, which relates, connects and emotionally interacts with your audience.
3. Be honest, transparent and open.
4. Apply infographics and visual content cause, this is truly effective.
5. Place your digital existence everywhere on the Internet, and when I say everywhere, I mean everywhere.
6. use your branded hashtags. The same as I do, like: (#Shahnoorblogger)
7. Quality over quantity but, if you can do both, then go for it.

When you will follow these strategies, examples and be consistent. You will not be good at it. In fact, you will be great at it…

I hope this guide was helpful! If you have any questions, feel free to ask, and if you have any inspiring suggestions, drop it down in the comments. It’s all yours! Who knows, maybe I, or anyone else can learn from your experience..

Frequently asked questions.