What’s the Future of SEO With Google Search Generative AI, Will It Kill SEO?

In the ever-changing world of Google’s Search Generative Experience (SGE), let’s ask a simple question: Is Google Search Generative-AI changing how we do SEO? Google’s new Search Generative-AI is now in over 120 new countries and territories. It’s also speaking more languages, like Spanish, Portuguese, Korean, and Indonesian.

This means big changes in how people use search. So, what’s happening to SEO? Let’s dig in and see what challenges and changes are popping up.

What’s Going on with SEO in Google’s Search Generative AI Era?

What is Google Search Generative-AI?

Generative AI in Search is like a super-smart helper. It doesn’t just find info fast; it opens up a whole world of different sources on the results page, including answering to your question on search . If you want you can click this link to learn more about Google search generative AI from google official blog.

Example: If you search for “climate change effects,” Google’s AI could create answers or content directly on search, show you links to scientific studies, news stories, and educational resources. It’s like getting a full picture of the topic.

Here’s what Google search generative AI can do:

1. Generates direct Answers:
   SGE can answer your questions without making you click on other links. Say you ask, What’s the capital of Pakistan? SGE generates Islamabad right away, no extra clicks needed.
2. Short Summaries:
   It can also give short versions of big articles or tricky topics. If you’re checking out about the Blockchain but don’t want to read a long article, SGE can sum up the main points.
3. Smart Info Boxes:
   SGE makes those info boxes even better by adding more info like related stuff, pictures, and timelines. These info boxes help you understand a topic better.
4. Featured Snippets:
   SGE makes the snippets at the top of search results more detailed. These snippets give a quick preview of the most important info you’re looking for.
5. Creative Writing:
   It’s not just about facts. SGE can even generate amazing content like poems, code, scripts, music, emails, and letters. It’s like ChatGPT but kind a different.
6. Talks in Many Languages:
   SGE breaks language barriers by translating text between different languages. This way, everyone worldwide can understand, no matter what language they speak.

Even though SGE is still learning, it’s already making searches way better. As it keeps getting smarter, it’ll make info easier to find and more accessible for people everywhere.

How Is Google’s Search Generative AI Making Searching More Different?

Guess what? Google’s AI is now going places it’s never been before. It’s in more countries like Mexico, Brazil, South Korea, Indonesia, Nigeria, Kenya, and South Africa. And it talks in new languages like Spanish, Portuguese, Korean, and Indonesian. This means everyone in these places can use the power of search-generative AI.

Example: Picture a Spanish speaker in United States. Now, they can have a conversation with Google’s AI search using Spanish. It’s more personal and easy.

Let’s Talk About a Cool Feature: Asking More Questions

Google learned something awesome from testing its generative AI. People love asking more questions! So, they’re trying out a new thing. You can now ask follow-up questions right from the search results page. It’s like having a chat with your search results.

Example: Start with a search for best Digital marketing course, then ask, Any affordable digital marketing course near me? It’s like having a friendly chat with your search engine.

Making Translations Less Confusing with search generative AI

Translating between languages can be tricky. Sometimes, one word has many meanings. Google’s AI in Search solves this puzzle. When you translate, it underlines words that could mean different things. You get to choose what you really mean. It’s like making translations clearer.

Example: Translate cool? from English to Spanish. The word cool could mean looking dashing or having cold temperature. With Google’s AI, you choose what you mean for accurate translations.

What’s the Impact on SEO:

The rise of Google’s AI search brings a crucial question: What happens to Search Engine Optimization (SEO)? SEO has evolved a lot, with algorithms like Panda, helpful content update, Penguin, and more shaking things up, and now Google search generative AI is in the game.

The Evolution of SEO in the Age of SGE

Traditionally, SEO focused on optimizing websites to rank high in search engine results pages (SERPs) for relevant keywords. Users would then click on those websites to find the information they needed.

With SGE, Google can now directly answer user questions using information gleaned from the web. This can be a double-edged sword for SEO.

On the one hand, it means that users may not need to visit your website if they get their answer directly from Google.

On the other hand, we SEO professionals need to find different strategies which can work with SGE..

Looking Forward: Zero-Click Searches and SEO Challenges:

What is Zero-Click Search?

Zero-click search is when you ask something, and Google’s AI not only shows, but generates the answer directly in the search results. You don’t need to click any links to get the information you’re looking for. Just like BingChat, but better. This speedy way of getting info might sound convenient for users, but it creates challenges for SEO.

Challenges for SEO in Zero-Click Searches:

1. Reduced Visibility: Websites might not show up as much because users get the answers without clicking. This means less chance for sites to be seen. Example: Someone asks, “Who won the latest soccer game?” Google generates the answer right away, so they don’t visit sports websites for details.
2. Less Control Over User Journey: Traditional SEO relies on users visiting a website and exploring. Zero-click takes away that journey, making it harder for websites to guide users through their content. Example: A user asks, “How to bake chocolate cookies?” Google’s AI shows the recipe on the search page, skipping the need to visit a cooking website.

Overcoming Zero-Click Challenges:

To tackle the hurdles of zero-click searches, we SEO professionals need smart strategies and tools.

1. Strategic Content Placement:
   You should place essential information strategically in your content to entice users to click for more details, such as: on the starting paragraph, you can include the pey steps about the topic, and then move in the details.
   You should also craft engaging meta descriptions that encourage users to explore further. Example: On a travel page, showcase top destinations but encourage users to click for hidden gems and travel tips.
2. Utilize Structured Data (Schema.org):
3. Implement schema markup for better content interpretation by search engines. You can use Google schema markup.org tool to help you create structure data for your specific webpage.
4. This can increase chances of appearing in featured snippets. Example: A product review with structured data markup can result in a rich snippet displaying star ratings and key details directly in search results.
5. Use Long-Tail Keywords for Specific Queries:

• You should Optimize content with long-tail keywords, as users might interact with AI search like having a conversation. Similar to how they interact with ChatGPT or GoogleBARD.
• Try to focus on phrases and questions to match how users naturally talk with the search engine. Example: Instead of just “best smartphones,” use “What are the best budget smartphones in 2024?” to align with user search behavior. You can use Answer the public tool, and people also ask on Google search to find longtail keywords.

How To Do SEO In The Age of Google Search Generative-AI?

Till now, there are only a few SEO experts such as :

shahnoorblogger, Exposure Ninja, and SEMRush. Who are not only talking about SGE but also experimenting and researching about how to get visibility in SGE answers?

here are the strategies that I researched and experimented, and the results were effective.

Using Exact Match Blog Post

When you’re making content, focus on exact match blog posts (EMB). This means making very relevant page content that answers people’s questions directly.

For example, instead of talking about all the good things about mangoes when you’re making a page about making mango milkshakes, just give direct steps: “Step one: get a glass of water, step two: get two glasses of milk,” and so on.

Simplifying Language for SGE Recognition

SGE picks content with easy words and simple language. Don’t use hard words, just explain things clearly. By making your content simpler, you increase the chance of SGE understanding and recommending your webpage.

Influencing SGE Answers with Real Examples

You can change SGE answers by giving correct info right away.

For example, when Tim founder of Exposure Ninja, saw that SGE got the number of books wrong about the total number of books he himself created, he made a quick blog post with the right answer. This made SGE give a better answer next time.

Researching Relevant Topics with SGE

As I mentioned above, SGE can provide relevant follow-ups based on users queries, so you can use SGE to find topics that matter. When SGE provides follow-ups more questions about your topic, you can think of new ideas and see where your content can help.

For example, if SGE provides follow-ups about your topic, try making content that answers those questions.

Making High-Quality Content with EEAT.

Crafting HighCreating content is more than just words on a page; it’s about providing value. When you produce content, think about your reader. Offer them an experience by infusing your personal touch, showcasing your expertise, and establishing authority. By doing this, you build trust, making users more likely to stick around.

Getting Good Backlinks

Get good backlinks from good websites to make your site look more trusted. Try things like guest posting, working with people who are famous in your field, or joining forums where people talk about your topic. These links show search engines that your content is good and worth reading.

Answering FAQs

Users often have questions, and your website should be ready with answers. Think about the common queries related to your content and create a dedicated FAQ section. This not only enhances user experience but also aligns with the changing behavior of users who are now typing longer, more specific queries.

Why? Because Google AI can provide concise answers, but it might not delve into the depth users seek. By offering detailed FAQs, you’re addressing user needs comprehensively. This can increase the chances of your content being recommended, just as Google Bard does. Click here to learn more about How to write FAQs

Organizing Content with Headings

Put your content in order with clear headings and subheadings to make it easier to read and understand. Use headings that say what each part of your content is about. This helps people find what they need and also helps search engines understand what your page is about.

Not Forgetting the SEO Foundation:

Despite all the advancements, don’t forget the basics. Ensure your focus keyword, meta description, URL, and overall content are optimized. These foundational steps remain crucial for search engine visibility.

Why? The foundation is like the roots of a tree – it anchors your content. No matter how advanced AI gets, these fundamental practices still play a vital role in SEO success.

Checking and Changing with SGE Answers

Keep an eye on SGE answers and try different things to see what works. Watch what happens in search results and change your content if you need to. This way, you can keep your site showing up in searches and stay relevant.

Will Google Search Generative-AI Kill SEO?

In the world of Google’s new way of searching called Generative Experience, people wonder: Is SEO slowly dying? Is Google letting AI take over, making SEO less important? These questions pop up because AI is changing how we search for things online. But here’s the thing – SEO isn’t going away. It’s here to stay, and I’ll tell you why.

SEO stays important because people are naturally curious. When we search for something on Google, we want the best and most relevant information. SEO helps Google understand which web pages are about specific topics. So, as long as people keep being curious and asking questions, SEO will always have a role.

Even with the rise of AI, SEO still plays a big part in making sure the right information gets to users. Google’s main job is to give users the most accurate and helpful info based on what they’re looking for. SEO helps Google do this by making sure the content on a webpage matches what the user needs.

As we get used to new AI tools in searching, like Google’s Generative Experience, SEO becomes even more important. These tools use AI to understand what users want, and SEO helps them do it better. SEO acts like a guide, connecting what users ask for with the right content. It helps search engines like Google know which pages are useful and on-topic.

SEO and Need for Speed:

So, when I tested Google’s Generative Experience, I noticed it took around 7 to 8 seconds to generate direct answers. That’s a bit slow. SEO teaches us to speed things up, aiming for website performance and loading times under one second.

If Google Search Generative-AI create answers in a slow rate, users might prefer the quick access to info provided by well-optimized webpages.

Personal Touch in Search:

Imagine this: you’re hunting for the best chicken Karahi restaurants nearby. AI can’t taste or feel, right? Humans want real, relatable reviews and suggestions from those who’ve actually enjoyed the dish. That personal touch in reviews and personal experiences is something AI can’t quite match.

Mutual Connection and Trust:

Human-made content tends to build stronger trust. Picture reading a great article only to find out it was made by AI. Trust might drop a bit. On the flip side, content from real people feels more reliable and authentic. People naturally lean towards info shared by fellow humans, creating a connection and trust.

which means: There’s a high chance that you, or users will believe more in the content that is written by real person rather than via an AI or Google search generative AI.

Human Relatability and Real Experiences:

Google search generative-AI can’t really dive into real experiences, making it tricky to share firsthand accounts or reviews. When folks look for info, especially about personal experiences like the best SEO courses, they want real stories from actual people. This human relatability adds a layer of trust that AI-generated content might struggle with.

Thus, it makes users to click on the specific webpages to seek guidance from real person.

Google Acknowledges Human Preference:

Even Google says people prefer getting info from other people. In various YouTube videos, Google talks about how humans like to trust and connect with info shared by individuals. This shows that even with all the AI buzz, human-made content stays crucial.

So, in a nutshell, SEO isn’t disappearing; it’s just changing with the times. The future of SEO is about working together with AI to give users what they’re looking for. As long as people stay curious and ask questions, SEO will keep being a vital part of how we find information online.

frequently asked questions.